100K

[Admin]

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[Admin]

 Independent Research Shows Bodog has the
Best Brand Strength in Online Gambling

For Immediate Release

Jan. 8, 2010
A report published on January 5, 2010 by independent gaming consultant Josh Apiafi using Google to test the brand strength of the top 10 online gambling sites showed Bodog to be the strongest.

The other companies used in the study were: 888, bet365, Betfair, Bodog, bwin, Ladbrokes, Paddy Power, Party Poker, Pokerstars and William Hill.

Calvin Ayre, founder of the Bodog brand, stated: "When I saw this news pop up on the web my New Year hangover cleared even before I finished my breakfast Ceaser; Vodka, Clamato juice and spices. We had a hunch since I first rolled the Bodog brand and business model that we are considered interesting. But that's only part of the story - we also stand for having fun and that's what all people want, especially ones that gamble. Whether you're into poker, blackjack, roulette or sports, people are looking for a thrill and all those companies trying to be all corporate are simply boring their own customers. It's also why I don't think online gaming companies should go public, the market expects you to be all corporate, which is boring so you end up losing your entertainment soul."

"The measurement method of this study is a very clever one too - who can argue with Google? I am raising my glass now to another 15 years at the top."

How it worked: The survey was done by looking at the number of Google Alerts generated daily, during December, by documents published on the web that contained a mention of each of the brands listed and was carried out by Josh Apaifi of Apiafi Associates. Google Alerts are a service offered by Google which notifies its users by email, or as a feed, about pages published on the web that contain words you are tracking and is a global search.

The original survey: http://bit.ly/6WKv7w

Google Alerts Total:

   1. Bodog - 510
   2. PokerStars - 493
   3. Betfair - 467
   4. Paddy Power - 437
   5. Ladbrokes - 421
   6. Bet365 - 414
   7. William Hill - 395
   8. BWin - 178
   9. Party Poker - 175
  10. 888* - 99

*mentions of telephone numbers containing '888' were discounted

About BodogBrand.com

Created in 2005, BodogBrand.com is an entirely new model of venture partner - one that takes the vast, contained energy of a globally-recognized brand from one sector, couples it with deep branding expertise and financial depth, and unleashes it to propel new ventures to prominence in complementary industries. A model that respects the entrepreneur and understands that "ventures synergies" is not some marketing buzzword, but has the potential to be the foundation of an entirely new way of doing business.

BodogBrand.com holds the global rights to license the Bodog brand across all sectors and its mandate is to partner with carefully-selected licensees to license the brand to accelerate partner growth, while extending the BodogBrand.com into new and vibrant markets.

More than just an IP licensing company, more than a venture capitalist, more than a marketing and management consultancy - BodogBrand.com sees the world just a little bit differently.

What do we see? We see a global brand, but one whose character of dynamic innovation is not corroded by it becoming just another asset on some behemoth company's balance sheet. We see a brand that retains its vigour because it is brought to life every day by a growing community of entrepreneurs, an ecosystem of licensees in complementary sectors whose efforts don't compete, but enhance, one another's businesses. United by common values, bound together by a shared vision, the brand licensees form a thriving hive of innovation and passion.

For further information, call Ed Pownall, BodogBrand.com Press Office (London), at +44-7825-064776 or email pr@bodogbrand.com.

About Apiafi Associates

Apiafi Associates is an independent consultancy which concentrates mainly within the gaming and horseracing industry. It also consults to businesses outside of these areas on commercial, marketing and branding matters. It is headed up by Josh Apiafi who prior to founding the business was CEO of the Professional Jockeys Association. Josh was also Director of Horseracing and Head of Marketing for Betfair from 2002 - 2007.

Apiafi Associates client base includes REL (Racing Enterprises Ltd), The Professional Jockeys Association, The PPF (Professional Players Association), Joules Clothing, Integrity In Sport Ltd, Rewards4Golf, Weathercock Racing Ltd and Sportsmasters International.

[Admin]

For Immediate Release

Feb. 10, 2010

KAHNAWAKE, QC // Starting Monday, Feb. 15 and running through to Sunday, Mar. 14, Bodog Poker is giving players a chance to win the Ultimate Sports Fan Experience. The New Orleans Saints winning Super Bowl XLIV signaled the end of another exciting NFL season, and while online sports bettors are no doubt sad to see the season end, Bodog Poker is keeping the magic alive. Play in any of Bodog Poker's multitude of Sit and Gos and you could find yourself at the four biggest sporting events of 2011!

Bodog's Ultimate Sports Fan Experience brings sports bettors and online poker players together in battle for a grand prize anyone would love to win, tickets for two to the 2011 Super Bowl XLV, MLB World Series, NBA and Stanley Cup Finals, along with round-trip airfare, transportation, accommodations, and $500 to spend on souvenirs and drinks! Entering for a chance to win the Ultimate Sports Fan Experience is simple. Make the cash in any three qualifying Sit and Gos by Mar. 14 and you'll be automatically entered for a chance to win the grand prize.

In addition to the Ultimate Sports Fan Experience grand prize, Bodog Poker will be awarding one player, per week, from Feb. 15 - Mar. 14, two tickets to a major sporting event, including round-trip airfare and accommodations. Each weekly prize will be different than the last, giving players a variety of events to aim for. For the week of Feb. 15 - 21, the winner will be awarded tickets to a UFC Event; Feb. 22 – 28, a NASCAR Race; Mar. 1 – 7, the US Open (Golf); Mar. 8 – 14, a March Madness game. Qualifying for the weekly prize is as easy as playing in any five qualifying Sit and Gos in one week. Winners will be randomly selected every week and players are limited to one entry per week, but there is no limit to the number of times a player can win the weekly prize.

Lastly, every player who makes the cash in at least three qualifying Sit and Gos before Mar. 14 will receive an invitation to one of two exclusive $5,000 freeroll tournaments being held on Saturday, Mar. 20 at 1:05 PM EST and 2:05 PM EST respectively.

[Admin]

Bodog Brands’ In Agreement With IOC For Integrity Of Vancouver 2010 Olympics

For Immediate Release

Feb. 18, 2010

The two licensees of the Bodog Brand that are accepting wagers on the Vancouver 2010 Olympics have reacted to a request from the International Olympic Committee (IOC) to safeguard the integrity of the 2010 Winter Olympics and report any suspicious betting activity.

In a letter from Alwyn Morris, a gold medallist himself in the Summer Olympics of 1984, and CEO of the Morris Mohawk Gaming Group (MMGG) who operate Bodog.com, to the IOC, he confirmed; "MMGG understand and support the IOC position and are keen to assist. To this end we will amend our Terms and Conditions to enable us to communicate any irregular gaming activity relating to the Olympics from Bodog.com and will pass on details of activity deemed to be irregular."

Bodog Europe, the licensee who operates Bodog.co.uk and Bodog.ca, regulated and licensed by the gaming board of the UK Government-approved jurisdiction of Antigua, have also offered similar sentiments to the IOC.

Keith McDonnell, Managing Director of Bodog Europe, stated; "Bodog Europe is absolutely committed to ensuring that any irregular betting patterns are identified quickly and communicated to appropriate bodies, not just for the Winter Olympics, but for any sport upon which Bodog Europe accepts wagers."

About Bodog Brand

The Bodog licensing enterprise (www.bodogbrand.com) is a branded venture capital and licensing organization with its head office in the Caribbean nation of Antigua. BodogBrand.com holds the global rights to license the Bodog brand across all sectors, and its mandate is to partner with and/or license the brand to carefully-selected licensees to accelerate partner growth while simultaneously extending the Bodog brand into new and adjacent markets. BodogBrand.com currently licenses the Bodog brand to a variety of brand licensees for an array of products and services worldwide, including online gaming, music, and other entertainment properties. For more information, visit www.bodogbrand.com.

About Morris Mohawk Gaming Group

Morris Mohawk Gaming Group (MMGG) is the exclusive licensee of the "Bodog" brand for online gaming services in the United States and is led by Alwyn Morris, Olympic gold medalist, Order of Canada recipient, noted Canadian sportsman, First Nations leader and former Associate Director for the Mohawk Council of Chiefs in Kahnawake. MMGG is located in the Mohawk Territory of Kahnawake – part of the seven communities that make up the Mohawk Nation - just outside Montreal, Quebec, Canada, and is licensed by the Kahnawake Gaming Commission to offer gaming services from Kahnawake to users worldwide. For more information, visit www.morrismohawk.com.